How we work

A clear process, from targeting to booked meetings

Four steps, a few weeks, and your calendar starts filling — here's exactly what happens once you say go.

Overview

A structured engagement that fills your calendar with qualified prospects — while staying fully within your profession's code of conduct.

What's included

Targeting & lists

We map and verify the local business owners and independents most likely to need a new accountant.

Sending infrastructure

Dedicated domains, warm-up and full authentication — your main domain is never touched.

Compliant sequences

Sober, non-comparative messages written to your code of conduct. You approve every word.

Replies & reporting

We qualify every response and hand you only the prospects ready to talk, with a clear monthly report.

Process

From kickoff to first meetings in four steps

1
Kickoff & targeting

One call to define your ideal clients, your zone and your capacity. We build and verify the list.

Week 1
2
Setup & warm-up

Dedicated sending domains configured and warmed so every email lands in the inbox — never spam.

Weeks 1–3
3
Sequences & your approval

We write the 3–4 message sequence, compliant and in your voice. Nothing is sent until you sign off.

Week 2
4
Launch, qualify, hand off

Campaigns go live. We handle replies, filter the noise and pass you only qualified prospects.

Week 3 →
Deliverables

A pipeline you can act on immediately

Verified prospect list for your zone, refreshed monthly
Fully configured, protected sending infrastructure
Approved message sequences in your firm's voice
Qualified prospects delivered straight to your inbox
Monthly report: sends, replies, meetings booked
Book a discovery call →
Targeting

The right 300 prospects beat the wrong 3,000

Most outreach fails before a single word is written — because it's aimed at nobody in particular.

We start by mapping your actual market: the business owners, independents and professionals in your zone who match the clients you already serve best — and who are most likely to be outgrowing their current accountant. Every contact is verified before launch, so your campaigns never bounce and never guess.

A list built for your firm, your zone, your ideal mandate
Every address verified — zero bounces, zero wasted sends
One firm per zone: your prospects are never shared with a competitor
Deliverability

The best email in the world is worthless in a spam folder

Before anything is sent, we build the technical foundation most agencies skip.

Your campaigns run on dedicated sending domains — warmed up for weeks, fully authenticated (SPF, DKIM, DMARC), and completely separate from your firm's real domain. Your professional address stays pristine, your reputation stays intact, and your messages land where decisions are made: the primary inbox.

Dedicated domains — your firm's email address is never exposed
94% inbox placement, monitored continuously
Volume kept deliberately low: quality sending, never blasting
Copywriting

Sober enough for your Order. Sharp enough to get replies.

Writing to a business owner about their accounting is a delicate exercise — hype kills trust, and jargon kills interest.

Every sequence is 3–4 short, human messages written in your firm's voice: exact, discreet and non-comparative, as your code of conduct requires — but built around the one thing your prospect actually cares about, their business. No templates recycled across clients. And nothing is ever sent until you've approved every word.

Compliant by design: sober, exact, non-comparative
Written in your voice, about their business — not about you
You approve every sequence before a single send
Reporting

You'll always know exactly what your investment is doing

No black box, no vanity metrics — just the three numbers that matter.

Every month you receive a clear report: how many emails were sent, how many replies came back, and how many qualified meetings landed in your calendar. We read the results with you, adjust the targeting and the message, and double down on what works. If something underperforms, you hear it from us first.

Monthly report: sends, replies, meetings — nothing padded
Continuous adjustment based on real responses
Direct access to the person running your campaigns
Who it's for

We work with a small number of firms per zone

Independent practitioners

You want to grow beyond word of mouth without spending your evenings prospecting.

Growing cabinets

You have capacity for new mandates and want a predictable flow of the right kind of client.

Specialised firms

You serve a niche — freelancers, medical, e-commerce — and want to reach exactly that audience.

Everything you need to know before starting

Yes — direct outreach has been permitted for the profession since the 2014 decree, provided it stays discreet, exact and non-comparative. That's precisely how we write: sober, targeted messages, never mass mailing.

No. Every message is dignified, professional and sent from a dedicated domain — and nothing goes out without your explicit approval.

About an hour for kickoff, then a few minutes to approve sequences. After that, you only spend time on qualified prospects who want to talk.

Campaigns go live around week three, after warm-up. Our launch guarantee: qualified meetings in month one, or the next month is on us.

No lock-in. You can stop at the end of any month.

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